Rather than dominating Google alone, brands need to show up across multiple channels—wherever the consumer is asking ...

With so much potential at stake, companies have to improve their approaches around data management. Collecting large amounts ...

This course is a rigorous examination of the key analytical frameworks, technical tools, and concepts that are essential in building an effective marketing strategy. Participants are introduced to the ...

Heritage can be a superpower — but only if you evolve,” says Sara Hassan, Head of Marketing at Arighi Bianchi. “We’re using ...

Here's how organizations can stay ahead of increasingly sophisticated employment fraud tactics with structured roadmaps, ...

UK cyber strategy is struggling to achieve its resilience objectives – the next iteration of the National Cyber Strategy needs to set out a compelling vision for change.

A strategic approach to cybercrime can help overcome these challenges and allow countries to develop bespoke interventions that suit their specific circumstances. Such an approach can help ...

The SACC framework is based on a cybercrime-response life cycle developed by the team and has five sequential stages. This life cycle shows the multifaceted nature of addressing cybercrime, and the ...

Companies can take a strategic approach to managing health, safety and environmental risks, and implement an overarching safety culture as part of its corporate governance and ESG responsibilities – ...