Steps to Strategic Planning. Strategic planning is often a dreaded task for small businesses, but it doesn't have to be. By following some very specific and easy-to-implement steps, organizations ...

The Strategic Marketing Process & Its Three Key Phases. One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need ...

Strategic planning is always evolving and very dynamic. And while projects and goals can be completed and memorialized, there will always be a need for innovation, breakthroughs, and growth.

The 5 steps of a strategic planning process Strategic planning can be difficult to get your head around. However, like any business task, the process looks a lot less overwhelming when broken down ...

Search Engine Journal has an exclusive feature of the first step in the START Planning process–”S for Strategy”–unpacking the four steps in this first and most critical phase.

A Strategic Marketing Plan (SMP) combines marketing strategies and objectives to assess a company’s current position, shape its brand image, discover fresh prospects and reveal hurdles along the way.

The first step in any strategic planning process should be gathering comprehensive data. This can include conducting thorough audits of current initiatives, capturing and analyzing market research ...

Beth told me that about seven years before she and I had that conversation, her company went through a five-year strategic planning process. Well, the plan didn’t go according to plan. The ...

Today in my strategic planning consulting role, I coach my clients on the importance of keeping the customer’s needs and wants top of mind. To me, this viewpoint means having a marketing mindset.