In the example, this happens when Bank A’s MM tract penetration rate is at or below 21.11%, which makes the discrepancy (23.41% - 21.11%) sufficiently large to be statistically significant to ...

Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and the biomedical and social sciences more broadly. Despite its default role, ...

AppTweak's Simon Thillay explains why app marketing teams should prioritize business outcomes over statistical significance.

“The problem was hiding in plain sight,” François explains. “What was masquerading as an asset in the form of Statistical Significance was, in reality, stifling innovation.

The benefits of statistical rigour, in turn, highlight the need for more collaboration between statisticians and neuroscientists, as they use more-sophisticated data-handling methods in their ...