In the example, this happens when Bank A’s MM tract penetration rate is at or below 21.11%, which makes the discrepancy (23.41% - 21.11%) sufficiently large to be statistically significant to ...

AppTweak's Simon Thillay explains why app marketing teams should prioritize business outcomes over statistical significance.

“The problem was hiding in plain sight,” François explains. “What was masquerading as an asset in the form of Statistical Significance was, in reality, stifling innovation.