When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

Yellow and green are the premier colors of the John Deere brand. It has used them on some of its products — including some of the most expensive tractors ever made — since between 1870 and ...

Caterpillar stepped out of this sea of bright yellow competing equipment when, in 1979, it introduced its latest and current color it calls Caterpillar Yellow. This legally protected color is more ...