But now the firm has embarked on a new strategy to win back audio fans' love: it's seriously cutting the price of some of its key products. Sonos has permanently cut the price of two of its key speakers,

Sonos is lowering the price of two products in an effort to boost hardware sales amid a continued slump. The company’s Era 100 smart speaker and entry-level Ray soundbar now both cost $199. That’s a $50 drop for the Era 100,

It's small size, its sound that belies its little frame; the Sonos Era 100 is the speaker that most people should buy to fit into a smart home. And at the moment, you can grab an Era 100 at Amazon for just $198, thanks to a $50 discount.