The beauty market is facing profound shifts, driven by the rise of social and e-commerce and their influence on consumer ...

The most common social media goals include increasing brand awareness, driving sales, and improving customer experience. - ...

Social selling through LinkedIn can help sales teams work smarter, not harder, by prioritizing outreach to accounts that are ...

And social media sensations can make a huge difference for commodities. Fresh cucumber sales surged 8.8% in 2024, a jump of $164 million, thanks in part to the #cucumbersalad trend. Gen Z and ...

Magna estimated non-cyclical ad sales for traditional media will drop 1% this year to $103 billion. That estimate includes a 2% drop for both audio and publishing ad sales this year, to $16 ...

In a presentation at the London Book Fair, a BookScan analyst said that many of the trends that led to a small sales increase in 2024—including BookTok and Bibles—remain in place in 2025. Also among ...

Jasmine Enberg, EMARKETER Principal Analyst says X is on track for its first year of ad sales gains since Elon Musk bought ...

If your business goal is to increase profitability, a great way social media can help is to drive sales. Social commerce is currently booming on most social platforms and is a powerful way to not ...