You might be familiar with the terms "seggs" and "unalive" if you've spent time on social media platforms. They're a part of ...

TikTok on Tuesday said the platform should not be seen as a social media network but rather as a content growth platform ...

Likes are far more than vanity metrics—they're core components of how platforms like Instagram determine which content ...

A new report from Dash Social reveals why shares, not followers, are the clearest signal of content success, and how predictive AI and creators are changing the social media playbookNEW YORK, July 30, ...

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How much has social media changed the way we talk and behave? That’s the question linguist and content creator Adam Aleksic sets out to answer in his debut book “Algospeak.

A growing body of research tracking the spread of misinformation online has largely focused on presumably false stories from ...

Shopify reports that creators are reclaiming their audiences by launching businesses, despite unpredictable social media ...

How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

Facebook has deleted more than 10 million accounts as part of an ongoing purge of the world’s most popular social network.

Probability and Statistics Group research at the School of Mathematical and Computer Sciences at Heriot-Watt University, Edinburgh.