Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The office supply retailer based in Framingham, Massachusetts, announced the red button's comeback in a n… ...

The buttons were originally developed as a toy to keep around the workplace and when pushed, a voice said, "That was easy!" However, Staples is ready to bring the devices from toy to tool.

In particular, I didn’t like the switch from simple, straightforward text labels for various buttons to attractive but largely incomprehensible icons. Here’s what Gmail looks like now: ...

Staples is trying to capture the Easy Button's magic in a digital era with less paper, more remote work, and very different needs for customers. "The Easy Button stood for more than convenience," said ...