The zeal that is driving this trend is as much a pushback against the forces of a consumerist culture as it is about saving ...

She bought a cake decorating kit, thinking she’d make her own birthday ... She unsubscribed from daily emails from Shein; she changed her TikTok settings to avoid personalized ads; she blocked ...

The ‘Clean Girl’ aesthetic is all about effortlessly chic and minimal. Clean girl nails are basically the closest thing to ...

Sadie has spent years hiding her problem from her family. In her day job, she works as a purchasing agent for a scientific firm, which requires placing large orders for everything from chemical ...

But should you not want to invest in an at-home gel kit, brands such as Essie are making salon styles “super easy to achieve at home”, she says. Case in point, nail tech Iram Shelton ...