The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of the most sought-after experts and tastemakers in the industry. Get ready for a behind-the-scenes look at ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The dry 'Gulal' and water colors used in Holi contain harmful chemicals like lead, copper sulfate, and mercury, which can ...

The iconic Ilia Beauty have provided several products worth $270 including their Limitless Lash Mascara, a non-comedogenic Sunshift Cream Bronzer, and a richly-pigmented water-resistant Clean Line ...

Holi should be about fun, not hair damage. If you are excited about the festival but worried about your hair getting damaged, prep your hair beforehand. Follow these expert tips on how to follow a ...

Discover the fascinating science behind gray hair, how stress affects pigmentation, and effective strategies to maintain your ...

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

Is your bathroom counter getting overwhelmed by beauty products? It might be time for a purge, advises Lucy Slight, who ...

Discover research-supported methods to postpone gray hair naturally, from targeted nutrition and stress management to environmental protection ...

Shahnaz Husain Holi Hai!! The vibrant festival of colors of happiness is just around the corner. Barely a few days are left before you head to play joyfully and get soaked in colour game. The Holi ...