There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We've had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but ...

With client-side header bidding, the bulk of that processing occurs on the user’s device in the web browser itself. With server-side header bidding, the processing happens on a remote server. Here are ...