The Wall Street Journal on MSN12d
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
The Hollywood Reporter15d
Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Writer Nielsen ... (with a sample of about ...
TheWrap15d
Nielsen’s New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...