One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

Kiri Masters covers trends in retail media and marketplaces. As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping.

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City. By Carly Thomas Associate Editor The Duchess of Sussex has been called out by some on ...

According to a report by Moneycontrol, several influencers have experienced a steep drop in their rates, while some have even seen brand deals fall apart. “The drop is substantial—rates have ...

Solo Brands on Wednesday said there is “substantial doubt about our ability to continue as a going concern,” citing liquidity challenges and existing debt, according to the company’s 10-K.

BATON ROUGE – LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athlete and team brand elevation and ...

PepsiCo has announced that it has entered into a definitive agreement to acquire poppi, a fast-growing prebiotic soda brand, for $1.95 billion, including $300 million of anticipated cash tax ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time ...

Streaming and fashion brands are dominating the conversation among influencers on social platforms, new data shows. Influencer marketing platform CreatorIQ ranked the top brands that creators ...

PALM SPRINGS — DSW Designer Shoe Warehouse CMO Sarah Crockett has been keeping an eye on the flurry of brand refreshes and rebrands in the recent past for lessons about what works and what doesn’t.

The choice was Jonathan Brand, a 25-year-old righthander who finished last season with Double A Portland. Brand had been added to the major league roster before for Grapefruit League games but had ...

Following media speculation of the deal, PepsiCo agreed to acquire the US beverage brand due to its “cultural cache and nutritional profile” that “have nurtured a loyal fan base and driven ...