A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

David Fincher was a music video director with clips like Madonna's Vogue to his name before he became a feature film director in the 1990s, responsible for movies like Seven, Fight Club, and The ...

Today, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year. That’s one of the key findings in Deloitte’s 19th annual Digital Media Trends ...

McDonald’s has unveiled a series of outdoor ads that puts the focus on its breakfast menu with close-up shots of different items. Banking on viewers recognizing the food, the brand has stripped ...

When McDonald’s launched a brief food safety ad at the end of 2024, it raised eyebrows in an industry that typically avoids such topics — especially after an E. coli outbreak tied to Quarter ...

A new bill would stop utility companies from passing political, public relations expenses onto ratepayers. Last week, PG&E requested an 11% rate increase to attract investors to the company.

Disney, which is staying in business with the NBA even as it sheds some of the games it previously showed, is seen capturing $1.25 billion in annual ad revenue from NBA games, according to Fishman ...

In a nutshell: YouTube is now 20 years old, and the platform has changed significantly since its early days. A sizable minority of users is fed up with invasive advertising and actively seek ways ...

Discord was a proudly ad-free platform until March 2024, when it introduced ads to its desktop and console apps. Those ads offer Discord users rewards for PC games if they play certain games or ...

What just happened? Pavel Durov, the founder and CEO of Telegram, has celebrated the communications platform hitting one billion monthly active users by calling rival WhatsApp a "cheap, watered ...

An illustration of a magnifying glass. An illustration of a magnifying glass.