Autoplaying ads have become more and more commonplace throughout all the technology we use. Streaming services such as ...

The reaction among customers, as you might imagine, is overwhelmingly negative. It’s worth remembering that Roku makes the ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

Roku has started testing video ads that play automatically before users even reach the home screen, and everyone hates them.

This TV wasn’t too smart. Nowadays with so many accessible streaming services, having to sit through a few ads while watching something is normal. Yet, many frustrated Roku OS users were ...

Roku is testing auto-playing video ads at startup, frustrating users. The platform also has persistent banner ads that users find annoying.

Roku is testing a startup ad before users get to the home screen when booting up the device. Roku has confirmed the new ad feature is not permanent yet, and that it is currently testing it. Recently, ...

Roku has started experimenting with more intrusive auto-playing video ads on startup, and users are not happy.

So, what kinds of streaming ads will you tolerate? Maybe a 60-second commercial break in the middle of a show? Pause ads? A static ad on the home screen? There’s a range of streaming ...

Roku is testing a startup ad before users get to the home screen when booting up the device. Users have expressed negative reactions to the startup ad, threatening to switch to competitors.