Over the weekend, a number of Roku device owners noticed an irksome new advertising method from the company: a trailer for ...

Roku has started testing video ads that play automatically before users even reach the home screen, and everyone hates them.

Roku is testing auto-playing video ads at startup, frustrating users. The platform also has persistent banner ads that users find annoying.

Roku (ROKU), who deals in streaming hardware and content alike with its Roku Channel, has a bit of a problem on its hands in making money.

Roku has started experimenting with more intrusive auto-playing video ads on startup, and users are not happy.

Roku is testing a startup ad before users get to the home screen when booting up the device. Roku has confirmed the new ad feature is not permanent yet, and that it is currently testing it. Recently, ...

Autoplaying ads have become more and more commonplace throughout all the technology we use. Streaming services such as ...

This TV wasn’t too smart. Nowadays with so many accessible streaming services, having to sit through a few ads while watching ...

Roku is experimenting with delivering users ads when they first turn on their streaming device. Users, understandably, are ...

Some Roku owners were incensed when a Moana ad started playing even before they made it to the homescreen. Some Roku owners were incensed when a Moana ad started playing even before they made it ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...