Roblox is going to let creators sell physical items from their games. It’s opening up its Commerce APIs to eligible Roblox creators, and Shopify is the first “integrated partner” for the APIs.

By Patrick Hearn Published May 15, 2025 Roblox Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it.

When creators who make and sell their own in-game items opt-in to the new regional pricing feature, Roblox will automatically set the “optimal local prices” for those items, according to Roblox.