Why is 'Roblox' blue? A real update changed the play button, but users took it further — creating confusion, gaslighting, and a viral false memory.

Roblox is exploring how novice developers can use language-based generative AI to build out new virtual worlds.

SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company's millions of player-creators create usable game code and in-game 2D ...