For something like Roblox, it’s not enough to have a massive universe full of creators who are able to do whatever they want with their gaming titles and the merch they want to make.

Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive.

Developed by The Gang, a studio that specialises in creating "immersive gaming experiences", the new 2D movie trailer – dubbed Godzilla x Kong Obby – will see players enter the Hollow Earth in ...