Roblox’s content and monetization strategy is gaining traction, setting the stage for sustained long-term growth, according to Oppenheimer.

Much like Minecraft and Fortnite, Roblox thrives on community-driven creativity, but it does so on an even larger scale. Teens have become millionaires through their Roblox creations.

Grow a Garden, labeled as an experience within Roblox, is skyrocketing in usage. The New York Times reported it topped out at 16.4 million active players over the weekend, a new high.

This Roblox Game Is Blowing Up In Popularity In just under two months, a Roblox user-created game called Grow a Garden has become a massive hit. By Blair Marnell on May 22, 2025 at 1:58AM PDT ...