Design is a skill, and like any skill, it can be learned, trained, studied, and improved through experience. What Roblox does is actually reduce the barrier to learning those skills significantly ...

Roblox's data shows that Party boosts engagement, too. When friends play together, their sessions are an average of 1.9 times longer than sessions of users playing by themselves.

This year, Roblox has yet another Avatar Design Contest where players can design an avatar and send in their entry. The player who wins the contest gets $500 and a place in the Avatar Shop of Roblox.

Keeping it restricted to the “Party” system is a smart play because it ensures, at least for the moment, that the chat will only be between friends and people you “know” within the game.