NEW YORK (AP) — The landmark Broadway musical “Hamilton” has landed on Roblox, turning the innovative stage show into an immersive online environment for a new generation.

In most Roblox games, your character is, well, just a block. But in Dress to Impress, users play as a highly customizable model, which appeals to the fashion-obsessed.

A man photographs a Roblox banner displayed on the front facade of the New York Stock Exchange in New York on March 10, 2021. (Brendan McDermid/Reuters) This image shows what parental controls ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products ...

Popular gaming platform Roblox went public Wednesday, at $64.50 per share. That price point puts Roblox’s valuation at over $41 billion, over double the size of private competitor Epic Games ...

Dave Baszucki, the chief executive of the gaming company Roblox, ... Jason Henry for The New York Times. By Kellen Browning. Published Oct. 17, 2021 Updated Oct. 31, 2021.

Fashion Week will soon take over the metaverse as well as New York City. Tommy Hilfiger plans to put forth a physical show while simultaneously recreating the show on Roblox, with all tangible ...