Roblox has introduced a new licensing platform that streamlines how intellectual property (IP) holders can partner with ...

“Today, we’re excited to announce the License Manager and Licenses catalog, a new way to partner with popular intellectual properties (IP) on Roblox across gaming, entertainment, retail, and more.

Roblox had previously worked with media companies such as Warner Bros Discovery, launching special advertising campaigns and games around a specific property to drive consumer engagement.

Team Roblox showed up at gamescom latam to talk new IP in the game (including Chucky!) and how user-generated content is the heart of what makes Roblox special.

Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. Other licensing partners ...

The Roblox logo is displayed on a banner, to celebrate the company's IPO at the NYSE is seen in New York ·Reuters Reuters Tue, Jul 15, 2025, 10:11 AM1 min read ...

ROBLOX launched a licensing feature on its video game platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. It has signed licensing ...

Roblox launches IP licensing platform, partners with Netflix, Lionsgate By Reuters July 15, 20251:22 PM PDTUpdated July 15, 2025 ...

FILE PHOTO: The Roblox logo is displayed on a banner, to celebrate the company's IPO, on the front facade of the New York Stock Exchange (NYSE) in New York, U.S., March 10, 2021. REUTERS/Brendan ...