2. Roblox has a cash-friendly business model While Roblox makes money by providing items and experiences in exchange for Robux, it doesn't create these items and experiences itself.

Roblox Corporation (NYSE: RBLX) was relatively flat in the premarket on Thursday after rallying 6.57% on Wednesday, breaking up from a bull flag pattern on the daily chart.

On Roblox developers earn 24.5% of their revenue, compared to 70% on Steam, and 88% on the Epic Games Store. However it's not simple for users' games to become popular and profitable after release.

Green flag: Brands love Roblox Roblox has come a long way over the last two years. Daily active users have exploded from 19.1 million at the end of 2019 to 49.5 million at the end of 2021.