From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox apparently has done this for some desktop users via its icons. As you’ll see in the tweet below, the game has changed the icons for the player and studio programs.

The inaugural game has been played for over 32 billion minutes and one performance received the highest “concert thumbs up rating” ever on Roblox, according to Comic Relief US.