NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an ...

Go to the main menu for Roblox RInspired and open the Cosmetics menu, located at the bottom. Now, you see the “Switch” button? Selecting that will cycle through the various character categories.

In addition to these cosmetics, users can purchase the Roblox-exclusive limited-edition physical product — an e.l.f. UP! Pets hoodie featuring one of the experience’s pets.

New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, including a hoodie, sunscreen ...