Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. It has signed licensing partnerships with companies such as Netflix,

Roblox already worked with companies like Warner Bros Discovery in the past for special game events and ads. Now they’re pushing this idea even further. With this new licensing feature, known as License Manager, creators won’t have to wait months to get permission from big companies.

Roblox has unveiled its new licensing platform, which enables intellectual properties to be licensed for use by Roblox