Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

The SON DG noted that “The rebranded MANCAP logo is more than a mere symbol. It is a testament to our shared commitment to quality, integrity and sustainable progress. Therefore I invite all ...

Marking a shift toward a more inclusive and broader identity, the Boy Scouts of America (BSA) officially rebranded to Scouting America on Feb. 8, its 115th anniversary. The change comes as the ...

Chiu said that the vessel, named SuperStar Virgo since 2008, was rebranded this year as Star Navigator. Star Cruises’ Star Navigator cruise ship is docked at the Port of Keelung yesterday. Photo ...

Meghan Markle’s moment has arrived. The Duchess of Sussex officially released her As Ever products on her website Wednesday. The line features a $28 jar of wildflower honey, $15 flower sprinkles ...

Google CEO Sundar Pichai addressed backlash for scrapping DEI hiring aspirations, recognizing the need for diverse hires in addition to the need to adhere to laws. President Donald Trump’s ...

In the slow-fashion label’s 19 years, it’s not once changed up its logo or ethos. Following its mass social cull and subsequent teaser posts, Bassike finally revealed its new brand identity. For the ...

Trading giant Itochu Corp. announced it had acquired scandal-ridden used car chain Bigmotor Co. and established a new company, Wecars Co., to take over its core businesses. Bigmotor has been ...