The word audience comes from the Latin ‘to hear’. Audience doesn’t just mean the people listening to a concert or play, it can also mean the readers of a piece of writing. Targeting your ...

Talking of purpose, he looked at the audience and also underpinned the aftermath of success: “When you have found your calling, and if and when money starts to follow you, it's important not to ...

When you communicate, your purpose is not what you want to do; instead, it is what you want your audience to do as a result of reading what you wrote or listening to what you said. Thus ...