There are plenty of bold ideas that we can draw inspiration from, including Indian-American academic and business leader CK Prahalad’s The Fortune at the Bottom of The Pyramid. In the 2000s ...

CK Prahalad wrote his famous treatise “The Fortune at the Bottom of the Pyramid” in 2004, but there was an individual who recognised the potential of the bottom of the pyramid long before this book ...

The global Bottom of the pyramid (BOP) market constitutes more than four billion people who thrive on less than $2 per day (Lappeman et al., 2019; Prahalad, 2005; Prahalad & Hart, 2002). Nevertheless, ...