Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process ...

In a region as diverse and fast-evolving as the Middle East, brand success no longer depends solely on product superiority; ...

Enhance market share With more brand awareness and a stronger position, you'll be better equipped to attract more of your target market, making it easier to capture a larger share than competitors.

It has now been 41 years since Al Ries and Jack Trout wrote the seminal marketing book “Positioning: The Battle For Your Mind.” In those analog days, marketers engaged on a different battlefield.

Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and ...

A positioning statement is about communicating how your brand is different from the competing brands. The purpose behind positioning is to create an appealing image that leverages a brand's unique ...

Positioning involves only the various strategies and projects that the company initiates to communicate a brand to the target market. To succeed in target marketing, a business must be able to ...

The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge.

Currently, market sentiment is extremely negative based on various measures. Net bullish sentiment among retail and institutional investors is at some of the lowest levels on record.

Positioning = Focus Positioning is about focusing on a specific market niche or customer type. Most supermarkets, like most law firms, are positioned very broadly.

Market positioning is now near levels that typically lead to gains in the stock market, according to analysis from JPMorgan. While hedge funds have largely held their nerve, retail investor flows ...