Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

CASIO Middle East & Africa's Keisuke Kasa explains why brands need to listen deeply, adapt smartly and remain anchored in ...

Enhance market share With more brand awareness and a stronger position, you'll be better equipped to attract more of your target market, making it easier to capture a larger share than competitors.

We all understand the concept of 'positioning' finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...