While not as expensive as a traditional ad campaign, it comes with more risk. Pop-Tarts ultimately said yes, in large part because a football game fit nicely with its broader strategy of marketing ...

Back in the heady days of the '90s, Pop-Tarts put out its Wild Watermelon flavor, with a jaunty animated advert to go with it. The ad featured a massive watermelon with terrifying, jagged teeth ...

The name - Pop-Tarts - was a pun on Andy Warhol's pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts sold out in the first two weeks after launch. Kellogg's ...

Pop-Tarts changed the toaster pastry game. Since its inception, no other brands have come close to capturing the sizable market share that the OG toaster pastry holds. Sure, Toaster Strudels are a ...

"The Pop-Tarts mascot is having the absolute time of ... She Could Eat 'All the Tires' Off Her Tour Bus in New Whataburger Ad (Exclusive) Woman Says Her Father Ate Her ‘Expensive' Doughnuts ...

“To KC’s most famous fan, we heard there’s a Pop-Tarts pastry (Your Version)," the official Pop-Tarts Instagram posted Friday Jeff Kravitz/FilmMagic; Newscast ...