And, apparently, what $320 million gets you is a bizarre, motion-captured-CGI version of the Planters mascot, leading the working-class revolution. That’s a lot of money for a peanut commercial!

A "shell-peroned" ride in the Planters Nutmobile to said dive bar. A Mr. Peanut character escort down a peanut-shell-covered aisle. A Champagne of Beers tower and toast, as well as a buffet of ...

Spoiler alert: Mr. Peanut is one of the unexpected stars of Netflix’s anticipated sci-fi film The Electric State, and Planters is “super-pleased” about how its mascot is portrayed in the movie, said ...

Last month, the Planters snack company offered Texans a unique alternative to their day job: getting paid to travel across the country in a 26-foot-long peanut shaped vehicle, fittingly named "The ...