A boatload of science suggests entrepreneur parents often undervalue this important but unsexy trait in their kids.

Traits are the building blocks of personality. So what is a trait? In short, it’s a relatively stable way of thinking and behaving that can be used to describe a person and compare and contrast ...

Many people see traits as something like innate brain circuits or genetic codes that cause our behaviors. This is why, for example, companies measure personality traits of job applicants. If ...

Openness — a personality that welcomes new experiences. Conscientiousness — a personality characterized by a motivated, perfectionist work ethic. Extraversion — a sociable, outgoing personality.