The problems with measurement run deep The existing CPM model is broken ... we’re seeing improved client campaign outcomes that focus on performance metrics, such as sales and revenue. This is a ...

Marketers are discovering that tangible, long-term gains are being lost in the pursuit of arcane "success metrics" that fail to move the needle in ways that align to sustainable revenue growth ...

With the shift towards digital channels within the marketing mix, clients increasingly expect solutions that deliver tangible value and revenue ... model blending traditional and outcome-based ...