Key Takeaways Based upon this FCC ruling, companies can now confidently send the confirmatory opt-out text messages as required by the MMA Best Practices guidelines and other industry authorities.

By responding "Yes," customers provide express written consent to formally opt into the program. The company commits to sending subscribers no more than 10 text messages per month.

We’re all being bombarded with political text messages right now. Several viewers have reached out to Rossen Reports, wondering how campaigns are getting their cell phone numbers, and if there ...

There are several factors to consider when it comes to text message marketing service costs. The first is your message volume. Most providers offer tiered plans based on how many messages you plan ...

Reply to the political text with "STOP" to opt out. If they don't stop, you can report it at fcc.gov/complaints. Have a question for Jeff Rossen?

Opt-out text messaging service for nuisance calls planned by Ofcom Some 72 per cent of British consumers have had at least one cold call from a company in the last month on their mobile ...

Text message marketing is a great tool for reaching customers instantly, but done incorrectly, it can send your subscribers straight to the “opt out” button.