If you think about Rare Beauty, its liquid blush probably comes to mind. Now, there's also a contour version of the ...

Happy February, and therefore, happy Black History Month! This month is an opportunity to celebrate Black culture and educate ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Like all good beauty brand origin stories, Hannah Diop put her heart and soul into creating Sienna Naturals because there was ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

Partnerships between beauty brands and women athletes are one part of ensuring that no young girls grow up thinking about sports the way I did. “Women athletes are increasingly recognized and ...

Emily Austin, the New York City-based owner of clean beauty brand People's Beauty, emphasized the need for the removal of ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...

We all need to be more sustainable - and your first port of call should be rethinking the items in your beauty cupboard ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...