On price alone, AMD has a leg up on Nvidia. AMD offers more affordable graphics card options, focusing on the budget and midrange options. AMD's flagship GPUs, the AMD Radeon RX 70 series, start as low as $269.99, with the upper range peaking at $999.

AMD’s highly-anticipated RDNA 4 GPUs have a slightly different naming structure than previous generations, so let’s clear that up first: AMD is now naming its GPU models by 10s instead of 100s, which is why we’re seeing the Radeon RX 9070 name.

According to a new leak, the price of AMD's RX 9070 XT could put some heat on Nvidia.The Latest Tech News, Delivered to Your Inbox

Here they are! Nvidia's RTX 50-series GPUs, based on its 'Blackwell' architecture, are coming soon, with giant performance boosts in tow for gaming and content creation with AI models.

The new Blackwell architecture holds benefits for gamers as well as generative AI fans. There's just something about a new graphics processor architecture that gets everyone's juices flowing, either to covet it or complain. Or oddly, sometimes both. So happy CES 2025 from Nvidia!

Nvidia is truly masterful at one thing: perfectly showcasing the graphics cards at the launch of a new GPU generation. This isn’t bad in itself; after all, a fruit seller at the market also advertises his bright red apples as a real treat.