"I'm extremely blessed to have these opportunities," said Fifita. "There were a lot of sacrifices and conversations that made ...

As name, image and likeness (NIL) become a growing business within the collegiate sports world, each school does its best to ...

Sen. Tommy Tuberville had some pointed comments about modern college football, says Indiana legally "bought" a team this year.

Most NIL deals in golf tend to be one-offs. The athlete gets paid a flat rate to produce a video and post it to their social ...

Arizona State middle linebacker Jordan Crook will soon be driving a new vehicle around Tempe. Fans of the Sun Devils partnered with a local dealerships to buy him a car less than 10 hours after he ...

Arizona State football coach Kenny Dillingham knows how important NIL deals are in the modern college football landscape.

USC Trojans guard JuJu Watkins continues to be one of the biggest winners of the NIL era that has completely reshaped college athletics, allowing athletes to ca ...

UCLA has extended athletic director Martin Jarmond’s contract through 2029, the school announced in a press release Thursday ...

Michigan is offering 2025 No. 1 recruit and LSU quarterback commit Bryce Underwood a $10.5 million NIL, Image and Likeness ...

Former Eldorado High star has signed a multi-year deal with Jordan Brands, becoming the brand's only active high school ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Bella Hines "is the only active high school player (boy or girl) to have an NIL Deal with Jordan," according to a story ...