"I'm extremely blessed to have these opportunities," said Fifita. "There were a lot of sacrifices and conversations that made ...

As name, image and likeness (NIL) become a growing business within the collegiate sports world, each school does its best to ...

Sen. Tommy Tuberville had some pointed comments about modern college football, says Indiana legally "bought" a team this year.

Most NIL deals in golf tend to be one-offs. The athlete gets paid a flat rate to produce a video and post it to their social ...

Arizona State middle linebacker Jordan Crook will soon be driving a new vehicle around Tempe. Fans of the Sun Devils partnered with a local dealerships to buy him a car less than 10 hours after he ...

As we move into the final weeks of the college football season, underclassmen and even some seniors are making final ...

Discovery and the NBA make a good deal ... that NIL payment today is earned. Its value in the future is the gift. Don’t squander it." Read the full submission here. The Bills laid off VP/Media and ...

With a full colorway of “Seafoam/Sail/Metallic Silver” and a SKU of HV0823-003, the women’s-exclusive Air Jordan 4 Retro ...

Arizona State football coach Kenny Dillingham knows how important NIL deals are in the modern college football landscape.

The NCAA transfer portal is an online database that lists student-athletes who are interested in changing schools. In major ...

USC Trojans guard JuJu Watkins continues to be one of the biggest winners of the NIL era that has completely reshaped college athletics, allowing athletes to ca ...

UCLA has extended athletic director Martin Jarmond’s contract through 2029, the school announced in a press release Thursday ...