In 1985, the iconic red and black Air Jordan 1 got banned from the NBA and a slick marketing move by Nike turned the challenge in an opportunity. Nike and Jordan Brand began celebrating the 40th ...

A commonly held belief is that the NBA initially banned the shoe, fining Jordan $5,000 every time he wore it on court, a fine Nike was happy to absorb as part of their advertising budget.

Michael Jordan might be facing his biggest off-court challenge yet. Nike's recent financial troubles could threaten not only ...

The most expensive kicks ever were sold at auction for $1.472 million at Sotheby’s in 2021. The red and white Jordans, designed by Bruce Kilgore, were bought by collector Nick Fiorella, are the ...

The Air Jordan 1 High OG Rare Air is not quite right and that's what makes them special. No matter how many retros drop, when ...

Will Michael Jordan see Nike's sales drop impact his business empire after massive year in sales for the former NBA champ ...

Ladies and gentlemen, there’s absolutely no shortage of major retro Air Jordan drops this year. The releases are on fire ...

Nike is aware of the struggle, which is why it's good at giving us sneakerheads ways to justify our purchases. The latest example: encouraging self-love this Valentine's Day by dropping a God-tier ...