Unlock independent third-party data to measure, analyse and optimise your ad campaigns to maximise your media investment with ...

Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or ...

Now in its second year, the event for customer-obsessed product teams, hosted by Dovetail, will feature industry leaders from Microsoft AI, Atlassian, OpenAI, and more as they discuss the latest ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The best smart scales help you keep tabs on more than just your weight. These scales have ...

Muscle strength grading is used to categorize muscle strength on a scale of 0 to 5 in relation to the expected strength for a muscle. One of the more common methods is a hands-on test called the ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

The Nielsen Company said Tuesday that viewership was down from Joe Biden’s 2021 inauguration, which reached 33.8 million, and Trump’s first move into the White House, seen by 30.6 million in 2017.

Streaming as a viewing category leveled up again in December, according to Nielsen‘s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively ...

YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen’s The Gauge report. After nabbing a 10.8% share in November ...

By Rick Porter Television Writer The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen‘s ...

As a checklist to ensure UI designs fulfill all requirements, Nielsen and Molich set out ... By ranking design elements using size, scale, color, contrast, and placement, designers can influence ...

NEW YORK—Heavy viewing during the Thanksgiving and Christmas holidays helped increase overall viewing by 4% month-over-month in December, according to Nielsen’s The Gauge report. That report, which ...