although they may have used Nielsen as well, according to a November survey from market intelligence firm Advertiser Perceptions. Forty-nine percent of those said the newer entrants were as ...

According to a Nielsen survey, millennials cited technology use as the most defining characteristic of their generation, over other factors like music, pop-culture consumption, and liberal mindset.

Nielsen’s updated three-minute qualifier for ... The rule, introduced in the most recently published survey, grants full credit for listening sessions of just three minutes or more within ...