Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will ...

The new deal includes measurement for all Paramount platforms, including national and local broadcast, all cable networks, ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...