The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

According to Nielsen ratings, as reported by The Daily Beast, MSNBC has averaged 1.37 million people in its primetime lineup since Trump’s inauguration on January 20. This is an 86 percent increase ...

Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel ... the industry the most accurate measurement in the history of TV. We’re grateful to our clients for ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

While there are competitors, Nielsen’s ratings are usually the most-referenced ... the industry the most accurate measurement in the history of TV. We’re grateful to our clients for helping ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...