A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language broadcasting giant whose audiences it measures. Executives at ...

NEW YORK — The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...

Radio averages the same weekly reach with Black adults as connected TV, with each media reaching 27.4 million Black adults in an average week. Those are some of the key takeaways from Nielsen’s ...

Australia’s radio stations are back in full swing from this week, the beginning of the 2025 ratings survey year. GfK field work began last Sunday 19th January and the five major capital cities will be ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

is the favored tactic for most of these scam and malware campaigns. After all, we trust the names we know, and if Netflix is sending you a survey with an attractive prize on offer for completing ...

The “holiday” Nielsen radio ratings were released last week, covering the time period of December 5 through January 8. This odd period results from ratings being calculated in four-week ...