In the past, the league has emphasized expanding its reach, as seen in surveys it’s commissioned from Nielsen, including one from 2023 that claimed a reach of 200 million. However, Nielsen’s ...

Under the terms of the deal, Nielsen will implement its tools, such as Nielsen ONE Ads, Volumetric, and Reach Analysis to track viewership and ad performance on JioHotstar OTT platform. Nielsen ONE ...

Under this engagement, Nielsen will deploy tools like Nielsen ONE Ads (formerly Nielsen’s DAR—Digital Ad Ratings) and Volumetric and Reach Analysis on the platform. Recently, after two years ...