In the past, the league has emphasized expanding its reach, as seen in surveys it’s commissioned from Nielsen, including one from 2023 that claimed a reach of 200 million. However, Nielsen’s ...

Through this partnership, Nielsen will deploy advanced measurement tools, including Nielsen One Ads (formerly Digital Ad Ratings) and the newly developed Volumetric and Reach Analysis on the ...

Under the terms of the deal, Nielsen will implement its tools, such as Nielsen ONE Ads, Volumetric, and Reach Analysis to track viewership and ad performance on JioHotstar OTT platform. Nielsen ONE ...