Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...

Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and ...

News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

New data from Nielsen and Edison Research’s The Record highlights the state of audio in the U.S. media landscape, with nearly ...

The 67th Grammy Awards, which was full of historic wins on Sunday night, pulled in a strong audience on CBS but couldn’t ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

I’m fortunate enough to have gone through my awkward years before everything was on the internet. In the early days of the internet, anonymity was stressed above all else. Your email address ...

Analysis of recent sales data in the beverage, beer, spirits, household products, and packaged food sectors, highlighting key companies and ...

Paramount Global has reached a new measurement and analytics agreement with Nielsen. Effective immediately, the new ...

Seattle motorists are 130% more likely to own a Tesla than the national average, and 115% more likely to drive a Subaru, ...